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MARSHALL
EXPLOSION
By
the end of 1965 a production of 40 amplifiers and 100
cabinets per week was unable to reduce the growing back
orders. Demand, fuelled by the appointment of a distribution
company, exploded. The world was crying out for more Marshall.
The solution was another move. Marshall now moved to Bletchley,
Buckinghamshire into 7000 sq.ft. Export sales grew as
the success of British bands spread abroad. Throughout
the 1960's Marshall sound powered the most influential
and original guitar players. From Pete Townshend with
The Who, Eric Clapton with his distinctive Bluesbreaker
tone, then with Cream; to Ritchie Blackmore with Deep
Purple and the greatest ambassador of all, Jimi Hendrix.
With his prodigious guitar talent, he used the power of
Marshall as a creative tool and as an extension to the
instrument itself. 1968 and the sales explosion created
the need for greater capacity. A 14000 sq.ft. purpose
built factory was opened and at last the world market
stood a chance of fulfilment. Investment in massive PA
systems powered the tours of many early 70's "super groups".
Multi coloured Marshalls appeared and the product range
expanded.
THE
MASTER VOLUME
By
1975 the first transistor heads were introduced, followed
by the first Master Volumes in 1976. Guitar styles soon
adapted to squeeze the most from this extension of the
Marshall sound. Here began the quest for gain which continues
to this day.
A
DOUBLE LANDMARK
1981
saw the end of the 15 year distribution contract and the
introduction of the JCM 800 Series. We were now fully
back in control of our own destiny, with phenomenal products,
another demand explosion occurred. The long awaited Split
Channel amplifier came in 1982 and was an instant success,
with it's incredible flexibility and distortion control;
the world loved it!
THE
QUEENS AWARD
One
of the proudest moments for Jim and the company came in
1984 with the presentation of the Queens Award for Export
Achievement. This was followed by the move to our present
site, where a staff of 90 now occupied 50000 sq.ft. Another
personal triumph for Jim was his induction into the Hollywood
Guitar Centre Walk of Rock in 1985.
SILVER
JUBILEE
Celebrations
of the Marshall 25th Anniversary and Jim Marshall's 50
years in music, reverberated throughout the world in 1987,
Special Limited Edition Jubilee products received great
acclaim and continued our upward spiral.
A
FIRST CLASS TEAM
As
the company has grown, Jim has assembled a first class
team, which in the lead up to the 90's has taken Marshall
to new heights. The factory has now extended to 70000
sq.ft. and the workforce has grown to 220. The present
generation of ever more demanding guitar players are enjoying
our recent innovations. The Series 9000, JCM 900 valve
amps, SE1OO speaker emulator, Valvestate and new effects
pedals, have all received the welcome we appreciate most,
they are being PLAYED.
1992
AND BEYON
To
celebrate our 3Oth Anniversary we have produced a remarkable
new amplifier which holds true to the tradition of excellence
instilled in the company by its founder. One man's drive
and vision has created this legend which continues to
grow.
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